Is a Sales Consultant the Same As a Realtors?

Ian Marlow Boca Raton

November 8, 2022


A real estate sales consultant is an independent contractor who works on a fee-for-service basis. These professionals are not National Association of Realtors members, but the Texas Real Estate Commission licenses them. The main difference between a sales consultant and a real estate agent is their type of work.

Real estate consultants work on an hourly or flat fee basis.

Real estate consultants are often paid flat or hourly for their services. Flat fees are fixed and usually stipulated in the listing agreement. This way, the client knows what to expect before closing. This type of compensation also doesn’t depend on how much a home sells for.

Many consulting businesses work on an hourly basis, making it easier to get paid. Invoices can be emailed, and clients can pay online using a credit card. You can also use online invoicing software to track payments. Another great option is Square, which allows you to send estimates, and invoices and accept payments.

They are not members of the National Association of Realtors.

Sales consultants are licensed real estate professionals but are not members of the National Association of Realtors (NAR). Realtors and sales consultants are licensed and share the same professional title but are not members of the same organization. Licensed real estate professionals must follow a Code of Ethics adopted by the NAR in 1913. It contains 17 points of ethics and 71 Standards of Practice for real estate professionals. The code is updated annually and published in the Realtor Magazine.

The NAR Code of Ethics is more strict than state requirements and is the hallmark of a professional. This code of ethics gives consumers peace of mind that the person representing them is a member of a reputable association. To avoid confusion and misrepresentations, it is recommended that the real estate company you work with be headed by a member of the NAR. Designated Realtors, however, do not need to be members of the NAR.

Real estate agents can be buyers’ and/or sellers’ agents. While the former connects prospective buyers with a local real estate agent, the latter manages the process of selling the home. On the other hand, a real estate consultant does not participate in the selling process and is not paid a commission. Instead, they advise clients on buying and selling homes.

The Texas Real Estate Commission licenses them.

The Texas Real Estate Commission (TREC) is the state’s licensing agency for real estate professionals. It comprises six real estate professionals and three public members appointed by the governor. The commission’s members are charged with protecting the interests of consumers in real estate transactions and valuation services. In addition to licensing, the TREC investigates complaints, investigates real estate firms, and makes rules governing their practices.

TREC professionals must use standard forms of contracts, which the Broker-Lawyer Committee drafts to balance the interests of both parties. However, a sales consultant or broker may customize the form to address a specific situation, such as a complicated one. In these cases, an attorney may be necessary.

To become a licensed sales consultant or broker in Texas, you must take the required courses. The courses must be at least 120 hours and be taken through an approved education provider. The courses must include six thirty-hour courses, including Law of Agency, Promulgated contract forms, and Real Estate Finance. After passing these courses, you can start your business as a real estate agent or broker.

The National Association of Realtors does not regulate them.

The National Association of Realtors (NAR) is a trade association that represents real estate professionals in the USA. It has over 1.4 million members and regulates the commercial and residential real estate industry. The association also has a trademark on the term “realtor.” It is headquartered in Chicago.

To comply with the Code of Ethics of the NAR, sales consultants must adhere to certain standards. First, they must be ethical in their advertising. They are prohibited from misleading buyers and sellers in advertisements. In addition, they are prohibited from advertising in a manner contrary to the law.

REALTOR(r) Q’s former principal broker¬†filed a complaint against her. She argued that she violated Article 12 of the NAR’s Code of Ethics when she posted listing sales made while affiliated with ABC on her website.